The Mompreneur Calling B.S. on Clothing Sizes

San Francisco-based Meghan Litchfield is a former e-commerce executive turned entrepreneur who was fed up with clothes that didn’t fit. After having two kids, her proportions had naturally changed — as had those of most of her friends. Rather than blame her body, she asked the radical question, “WTF is wrong with clothes?” First, Meghan grilled designers and manufacturers to figure out how sizing really works and why it fails women. Then, she threw herself into a year of R+D to re-imagine the traditional supply chain. The result was RedThread: the first apparel company that creates custom-fit garments to each…

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