Author: immortals

As many of you know, Brad is my longtime writing partner, host of the Primal Endurance podcast and host of the weekly keto show on the Primal Blueprint podcast. Our relationship goes back 30 years to when I was Brad’s coach during his career on the professional triathlon circuit. The start of Brad’s chronic plantar...

James Clear is an author and speaker focused on habits, decision-making, and continuous improvement. His new book Atomic Habits breaks down the four laws of behavior change and explains how striving to get 1% better every day can give you remarkable results. He is a regular speaker at Fortune 500 companies and his work has...